“Us partnering with Amelco will only further our reach.” What is Simplebet? “It's become clear that operators have a growing need to fill the demands of their customers in regard to the micro-betting category,” said Simplebet CEO Chris Bevilacqua. The two companies began working together during the annual March Madness basketball tournament. A legal sports betting software supplier is entering the growing market of micro-betting.Īmelco, which provides trading solutions for online sports betting sites, has secured a partnership with B2B product development and micro-betting company Simplebet.